Generative AI training

Generative AI refers to models that produce text, images, code or sound from a written instruction, rather than only classifying or predicting. ChatGPT, Claude and their equivalents are the best-known examples.

For a company, the point is not the technical novelty. It is that a share of written, repetitive work — drafting, summarising, extracting, sorting, following up — becomes automatable by someone who is not a developer.

The programme is the same whichever format you pick: four modules, on your own files, not on generic examples.

• Google AI Workspace — writing, file synthesis and faster email, freeing up 5 to 10 hours a week
• Claude CoWork and your second brain — an agent that knows your business and carries out its first missions on its own
• Skills, plugins and business cases — agents that take on complete workflows, in any field
• Claude Code — build and deploy your own business tools without writing a line of code

You leave with what you built during the session, on your own accounts and with your own access.

No. There are no technical prerequisites. A laptop and a real use case are enough, and the training is delivered in English or French.

Two formats, the same programme, the same price. Only the spread changes.

• The online format spreads the programme across one month, in eight 2-hour evening sessions, remotely. 1,500 MAD per person.
• The Claude Masterclass condenses it into two days in the room, in Tangier, 5 hours a day. 1,500 MAD per person.

For a whole team, in-house training is built on your processes rather than a standard programme. For one specific need, one-to-one coaching starts at 600 MAD per session.

It is not the right answer when a task needs verifiable, hundred-percent accuracy with no human review, when the business rule is stable and codes in a few lines, or when the real bottleneck is a decision nobody has taken rather than a document nobody has written.

We say so in the room, and we say so before selling a programme. It is also what we look at during an AI audit.

Dates are not confirmed yet. Leave us your details to be notified as soon as a session is scheduled, before registration opens publicly.